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Case Study · Founder Headshots & Brand Photography

Founder Headshots & Brand Photography for Refill Genie

The founders of Refill Genie — a startup making prescription refills easy — needed fresh headshots and a set of branded portraits showing the two of them collaborating on the product. We shot it in a Downtown Philadelphia studio.
Team headshot and branding photography for Refill Genie by Hedgerow Media Group, Philadelphia
Two professionals collaborate on a laptop in a modern Philadelphia office.
2
Founders
25
Images delivered
Headshots
+ branded portraits
Philadelphia
Studio session

The Brief

The founders needed fresh individual headshots plus posed, collaborative shots that captured them working together — a full set of on-brand imagery for the website, marketing, and social.

The Approach

Working in the studio, we used the environment to create contextual portraits that feel real and engaging, dialing in a relaxed, confident, but serious look together.

The Outcome

The founders came away with a versatile, on-brand set now used across their website, marketing, and social.

The Session

Founder headshot and brand photography highlights

Founder headshot in a white lab coat against a living plant wall
Founder headshot against the plant wall.
Founder headshot in a navy blazer in a bright Philadelphia office
A second look from the same session.
Founder portrait in a green jacket against a living plant wall
Brand portrait, open collar.
Two founders seated together on a sofa for a brand portrait
Both founders, for the about page and press.
Two founders at a work desk during a brand photography session
Working frames for the website and social.

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